Digital marketing should be an engine for growth, not a drain on your resources. At Cawood, we treat your marketing budget with the same respect you do—as a vital resource that needs to work as hard as your team does to deliver a tangible return.
We build acquisition systems that bridge the gap between a click and a conversion. By applying our "Engine-First" philosophy to paid media, we ensure your tracking is airtight, your attribution is honest, and your budget is managed with precision. We show our working and share our data, ensuring you have a lucid view of exactly how your digital spend is performing for your mission.
The Details
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- Revenue-Focused PPC & Social: We manage Paid Search (Google Ads) and Paid Social (Meta/LinkedIn) with a focus on efficiency. We have a proven track record of generating over £1 million in attributable revenue and achieving a ROAS (Return on Ad Spend) of 9.1 for our partners.Airtight Attribution Modelling: The biggest leak in digital marketing is often the data itself. We audit and implement robust tracking (GTM/GA4) to ensure we know exactly which ad led to which donation, member, or student. We move you toward a lucid view of your customer journey.
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- Google Ad Grant Management: For our non-profit partners, we specialise in rescuing and optimising the $10,000/month Google Ad Grant. We ensure full compliance with Google’s evolving policies, turning an underutilised resource into a consistent driver of mission-critical traffic.
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- Technical SEO & Content Performance: We focus on the technical foundations—site speed, Core Web Vitals, and accessibility—that search engines actually reward. We ensure your organic presence is as reliable and scalable as your paid campaigns, building a long-term asset for your organisation
