Articles

Plain writing about digital, for people who have a job to do.

No vendor talk. Things we have actually seen go wrong, and what we did about them. Ideas and concepts you might not have come across and helpful guides you can put into practice right away.

Explore articles we have written

Digital Direction
Why Your RACI Matrix Isn't Working

If you've ever sat in a project kick-off and watched someone wheel out a RACI matrix, you'll know what usually happens next. An hour is spent debating whether the Finance Director is Responsible or Accountable.

6 min · June 2026 Read →
Tools & Systems
Who owns your payment system? If you had to think, that’s the problem.

In almost every organisation I’ve worked with, the same conversation happens around payment systems. I suspect you’ve had a version of it.

10 min · May 2026 Read →
Tools & Systems
The number that should keep every charity leader awake at night

Six million fewer donors. A £12.4 billion hole. And most charity leaders too busy firefighting to see what's actually causing it.

7 min · April 2026 Read →
AI Literacy
Why 80% of businesses are getting nothing from AI

— and what the 20% are doing differently. PwC's latest research puts a number on something many leaders already sense. But the real reason most AI investment fails isn't the one they're identifying.

6 min · April 2026 Read →
Learning & Development
The Accidental Owner

There is a predictable, and mildly terrifying, lifecycle to the ad-hoc tech solution.

3 min · April 2026 Read →
Processes & Problem Solving
Do you know your risk appetite?

Most boards think they do. They usually have a policy document tucked away in a folder that says they are "risk-averse," which is often just corporate shorthand for "we don’t like it when things break." But a true risk appetite isn't a mood or a vague preference for safety; it’s a strategic boundary.

2 min · April 2026 Read →
Is that the engine turning over?

The 'Hello World' program, is the shortest possible piece of code that produces an output. It’s the industry’s way of checking that the foundations are solid, the pipes are connected, and the lights are actually on.

2 min · July 2025 Read →